Value Chain Analysis: Increasing Value

You’re a business owner and want to improve your current business model–in other words, increase revenue [...]

Six Thinking Hats – Decision Making Skills

You are faced with a specific situation, and it is time to make a decision. [...]

5 Reasons To Use RFM Segmentation Today

Customers drive your business forward or backward. They are the reason to produce different products [...]

Perceptual Map: 4 Reasons to Use One

Why Use a Perceptual Map? You’ve probably heard of a perceptual map before. That thing [...]

Marketing Tool: Product Life Cycle

What is the Product Life Cycle?  The Product Life Cycle (PLC) is the course of [...]

Porter’s Five Forces

How can Porter’s Five Forces help you build your strategy?  Porter’s Five Forces is a [...]

How Infographics Improve Your Content

Learn ways infographics improve your content. Including an infographic with your content is going to [...]

The Marketing Metrics Holy Grail

Why Are Marketing Metrics Important? If you want eternal life for your marketing efforts, there [...]

Hedgehog Concept Guide

The Hedgehog concept is a classic Venn Diagram incorporating three circles with common elements represented [...]

Beginners Guide to Email Marketing

Email Marketing Emails are one of the top ways to communicate and are a daily [...]

Critical Success Factors for a Business

What Are Critical Success Factors for a business and Why you need them? What are [...]

How to Create Your First Customer Journey Map

How often do we step into the shoes of our customers? Many managers find it [...]

Market Segmentation: Increasing Your Reach

Why is Market Segmentation Important? With over 7.8 billion people living on the planet earth, [...]

Business Motivation Model

Successfully creating end results based on a business strategy is a complex task. There can [...]

Keller’s Brand Equity Model: Steps to Strengthen Your Brand

Customers create and establish feelings and thoughts regarding your brand with every experience they have [...]