Business Motivation Model

Paper with graphs and data

Successfully creating end results based on a business strategy is a complex task. There can be many key factors that play into this process and confusion along the way. This is where enterprise architects save the day. As an enterprise architect, it is your responsibility to make sure the tools and systems in place are ready to support the business strategy and objectives. To assist enterprise architects and to keep the company strategy aligned, there are tools like the Business Motivation Model (BMM).

What is the Business Motivation Model?

Business Motivation Model Chart

The BMM began as a publication from the Business Rules Group (BRG) in November 2000 entitled “Organizing Business Plans: The Standard Model for  Business Rule Motivation”. This publication was later adopted into the Business Motivation Model by the Object Management Group (OMG). The latest version was in May 2015. Although developed nearly 20 years ago, the principles and structure of the tool are still relevant and useful today.

The BMM helps enterprise architects to develop, communicate, and manage business strategy and plans. There are four main elements in the BMM: ends, means, influencers, and assessment. The ends area explains the “what”, otherwise known as the business goals. In other words, this includes a course of action and directive. The influencers area includes all internal or external influences that could affect the business from accomplishing its goals. Finally, the assessment is done on the possible effects that could come from the influencers.  Additionally, sometimes this is done with a SWOT analysis.

In conclusion, whether you use the BMM because you are an enterprise architect or starting your own company, the BMM is a great tool to help drive your company plans to results. Use the template below for your fill in our own BMM.

By: Kailee Butler

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