How the opposite of a good marketing strategy can be a great one. Marketing is [...]
What is a Net Promoter Score? In customer experience management a frequently used tool is [...]
What is a Sales Funnel? A sales funnel is a diagram that leads customers through [...]
You’re a business owner and want to improve your current business model–in other words, increase revenue [...]
You are faced with a specific situation, and it is time to make a decision. [...]
Customers drive your business forward or backward. They are the reason to produce different products [...]
Why Use a Perceptual Map? You’ve probably heard of a perceptual map before. That thing [...]
What is the Product Life Cycle? The Product Life Cycle (PLC) is the course of [...]
How can Porter’s Five Forces help you build your strategy? Porter’s Five Forces is a [...]
Learn ways infographics improve your content. Including an infographic with your content is going to [...]
Why Are Marketing Metrics Important? If you want eternal life for your marketing efforts, there [...]
The Hedgehog concept is a classic Venn Diagram incorporating three circles with common elements represented [...]
Email Marketing Emails are one of the top ways to communicate and are a daily [...]
What Are Critical Success Factors for a business and Why you need them? What are [...]
How often do we step into the shoes of our customers? Many managers find it [...]
