Beginners Guide to Email Marketing

Email Marketing

Emails are one of the top ways to communicate and are a daily use by the majority of the world’s population. According to EMarketer, nearly 76% of all US adults still use email frequently, however, most emails are not opened. According to Blog Marketing Academy, 28% or fewer of all emails sent by a business will be seen by their subscribers. The three most important parts of email marketing are to build a subscriber list, increase the email open rate, and get the subscribers to click on the call to action inside the email. Follow the following steps in the beginner’s guide to email marketing.

Subscriber List

First, it is important to get a subscriber list for your business. 

Here are some ways to build a subscriber list:

  • Give them a reason to subscribe; they can be discounts such as: “enter your email and get 15% off your next order.”
  • Make it easy to put their email in. This can be done by using a simple box that customers can enter their email when they are on the business’ website.
  • Send a thank-you email once they sign up.

Email Open Rate

Second, it is important to increase the email open rate.

  • Remove inactive subscribers.
  • Send paying customers and not-yet paying customers different emails.
  • Avoid being put on people’s spam list by giving them a way to unsubscribe if necessary.
  • Send emails at the right time of day. This can be done through A/B testing during certain times of the day.
  • Make the subject line stand out.
  • Make the email mobile-user friendly.

Call to Action

Third, it is important to get the subscribers to click on the call to action inside the email.

  • Make the email personal-sounding and write as if the email was written by a friend of the subscriber.
  • Write amazing content every time. Get people engaged by writing something interesting, humorous, or something the subscriber didn’t know.
  • Offer amazing discounts through the email.
  • Write a call to action to bring the subscriber to a good landing page.

Compose an Email

When composing an email, there are certain things you need to make sure that is completed in order to get the most out of the message you are trying to send to your audience. Start by identifying who you are going to be sending the message to. For most companies, it will be their entire list of subscribers or even a smaller group of people. It really depends on who you are targeting with your message. You can customize the “To” section using someone’s first and last name to make it more personable and making the reader feel as if you specifically made this email for them.

Here is an example of a good email template and how to use it:

Email Marketing Template

Once you have made those certain specifications, you can move onto the subject line. This part of the email is going to be the next wording that catches the reader’s eyes. You have to be able to convince the reader that this is going to be very important for them and that it will potentially improve their lives. Last, but not least; compose the body of the email with images, content, and links to your website. Add anything within the email that will give the reader more information about why they made the initial decision to open it. It is very important to read through the entire email and ensure there are no typos, the content flows well, and your email explains the message you are trying to send to your target audience.

By: Brenyn McConnell
Brady England
Karla Juarez

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