Buffer: A Simple Social Media Management Platform
Do you constantly forget to post on Instagram for your personal business or company? Do you hate having to go out of your way at different times every day just to make a post on Facebook? Do you constantly have to switch between social media platforms to look at and make posts? If you answered “yes” to any of those questions, then Buffer is the thing for you!
Buffer is a social media management platform used to schedule and keep track of social media posts.
How it works:
You simply create a post for any connected platform(s) by uploading a picture (if you want to include a picture) and the copy/text. You then choose a date and time from the drop menu in the bottom right hand corner of the post creation box and select “add to queue.” You can even schedule a different day and time for each individual platform, even with the same post content. It will then show up in the queue(s) for each of platform that you schedule, and that’s it. Your content will be posted at the scheduled times, and you don’t have to worry about it.
Plans & Pricing:
Free Plan: Free (with no limited trial period!). Connects to three social accounts and includes 10 scheduled posts per account. Posts to Facebook, Twitter, Instagram, LinkedIn, and Google Plus (Pinterest not included in Free Plan).
Pro Plan: $15/month or $144/year. Connects to up to eight social accounts and includes 100 social media posts per account. Posts to Facebook, Twitter, Instagram, LinkedIn, Google Plus, and Pinterest. Also includes a calendar overview of scheduled posts, bitly link shortening, and basic social analytics.
Business Plan: $99-$399/month (based on size). Connects to between 25 and 150 social accounts and includes 2,000 posts per account. Includes everything in the Pro plan along with advanced social analytics.
The price is great, especially for personal accounts and small businesses that only need the free or pro version. It is a cheap way to stay organized and make sure posts get out there when you want them to. Buffer also will post directly to all social media (instead of sending reminders to post) and has a simple layout, which makes it very easy to use. Even without the calendar (if you are using the free version) it is easy to see posts and when they are scheduled to post. Since it connects directly to platforms, past posts can also be viewed in Buffer, so there is no need to switch between sites to look at posts in every platform.
Buffer only has the most basic features and uses (even with pro or business versions). You can only create posts and schedule them for social media accounts and get some analytics (with the upgraded versions).
If you want the most basic and affordable platform manager that is easy to use, this is it. If you want something more advanced with more than basic features, you might want to try something like Sprout Social.